Recent insights into the side hustle landscape reveal a nuanced shift: while total participation remains solid at around one-third of Americans, the motivation and nature of these gigs are changing—signaling evolution, not a decline.
In 2024, about 36% of U.S. adults reported earning extra income from side gigs, a slight dip from previous years. Yet, this still represents a substantial portion of the workforce balancing multiple income streams.
Different demographic groups are engaging in side hustles at varying levels. Gen Z leads the movement, with nearly half participating in moonlighting roles, compared to around 44% of millennials. Gender representation is nearly even, though women tend to earn slightly less on average.
Earnings from side hustles continue to grow modestly: the average extra income now hovers around $530–$890 per month, depending on the source. Millennials, in particular, outperform other generations, bringing in roughly $1,100 monthly on average.
While the primary reason for picking up a side hustle remains saving for future needs, an increasing number of people are now pursuing gigs for passion, creative fulfillment, and as safety nets against potential layoffs or economic turbulence. In fact, for many, the gig economy now feels more like a strategic backup plan than a short-term income boost.
Interestingly, more Americans are working multiple jobs—about 5% of workers hold two or more roles, a rate reminiscent of recession-era trends. Additionally, almost 45% of parents report needing side income, largely to cover increased living costs such as childcare and schooling.
Overall, the story isn't about side hustles fading—it’s about them adapting. They’re shifting from being purely survival tools to more diverse and intentional choices: supplemental, supplementary income streams that align with personal goals, creative interests, or financial security strategies.