Roblox is evolving from a kids’ gaming platform into a lucrative creator marketplace, with teenage developers increasingly earning real-world fortunes. The platform, which now counts nearly 100 million daily users, recently saw a major milestone: a 19-year-old developer sold his anime-inspired soccer game Blue Lock: Rivals for a reported $3 million to Do Big Studios after its meteoric rise in popularity.
Since Roblox changed its rules in December to allow formal ownership transfers, around half of the top-grossing games have been acquired from individual creators. In June alone, seven of the 15 highest-earning titles originated with independent developers. With some of Roblox’s top creators earning around $36 million each over the past year, the platform is on track to distribute over $1 billion to its community of developers in 2025.
Beyond Blue Lock, notable transactions include the purchase of Grow a Garden and Brookhaven RP—two massively successful teen-made games—by larger studios like Voldex Entertainment. Many of these deals, which often happen informally via Discord, involve creators staying on to help evolve their games alongside new teams.
Roblox’s transformation highlights a fundamental shift in game development: it’s no longer confined to big studios. Teens are now building, launching, and flipping polished titles, turning their creativity into serious cash – all from their bedrooms. What began as hobbyist game creation has morphed into a bustling business model, where platform mastery and entrepreneurial creativity trump age and experience.