New CEO Stephen Dacus (an outsider to the Japanese retail world) has rolled out a bold revival plan. Over the next several years, the strategy includes expanding store count, tweaking store designs and product assortments, and leaning heavily on Japan’s “konbini” model—where convenience stores are mini-destinations, not just places to grab a snack.
A few key moves underway:

This shift is more than renovation — it’s reimagining convenience. If 7-Eleven can transfer the charm and hustle of Japanese konbini to U.S. neighborhoods, customers might stop by not just for convenience, but because something feels fresher, sharper, and more local.