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Alexa Levels Up: Introducing Alexa+ and Monetization on the Horizon

Jordan Wells
August 10, 2025
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What's New with Alexa+

Feature Highlights

  • Alexa+ now delivers natural, context-aware conversation, understanding casual speech and incomplete thoughts.
  • It uses agentic AI to handle real-world tasks—like booking reservations, ordering groceries, or summarizing security camera clips.
  • Available across Echo devices, smartphones, and web browsers for a seamless experience.
  • Free for Prime members, or $19.99/month for non-members.
  • Amazon is testing ads during longer conversations, with a potential ad-free tier in the works.
  • The web version launch has been delayed past July 31, but is still expected before the end of summer.

Why It Means For The Future...

Amazon’s Alexa+ is a direct move to compete with AI chatbots like ChatGPT, blending conversational intelligence with task automation. The upgrade enhances convenience, keeps users within the Amazon ecosystem, and unlocks new revenue opportunities. However, the delay in its web rollout and the possibility of ads could shape how customers respond to the new service.

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