Apple has unveiled a substantial boost to its American operations, adding an extra $100 billion in investments over the next four years—bringing its total domestic commitment to an impressive $600 billion. The announcement, made at the White House alongside President Trump, coincides with an administration push to encourage companies to bring production back to the U.S., particularly amid rising talks of tariffs on imported electronics.
The newly introduced American Manufacturing Program will deepen Apple’s partnerships with at least ten U.S.-based suppliers—including Corning, Applied Materials, Texas Instruments, Broadcom, and MP Materials—to expand the production of essential components. A highlight of the initiative: all cover glass for iPhones and Apple Watches will now be manufactured in Corning’s Kentucky facility for global distribution. Additionally, Apple will source rare-earth magnets domestically and increase chip-related manufacturing across multiple states.
Despite the buzz, analysts caution that fully relocating assembly of devices like the iPhone remains impractical due to cost and complexity. Nonetheless, the announcement has been seen as a strategic maneuver—both to appease tariff pressures and to shore up investor confidence. Indeed, Apple’s stock rose by about 5 percent following the news.
Apple also plans to hire thousands more in the U.S., targeting roles in research, silicon engineering, AI, and software development—marking a meaningful reinforcement of its American footprint.