Apple’s latest event revealed a host of shiny upgrades heading your way this holiday season. Leading the pack was the iPhone 17 Air, a titanium-crafted marvel measuring just 5.6mm thick and packing pro-level performance under the hood. Starting at $999 and launching September 19, it sets a new standard for sleekness without skimping on power.
In addition to the Air, Apple refreshed the core lineup with the iPhone 17 and Pro models, bringing features like powerful A19/A19 Pro chips, brighter displays, and beefed-up camera systems to every tier. Speaking of performance, the Pro Max now offers up to 2TB storage, liquid cooling, and a sleek aluminum unibody.
On the accessories front, AirPods Pro 3 now deliver heart rate tracking and live translation, while the Apple Watch line got a boost with the Series 11, SE 3, and Ultra 3—decked out with features like hypertension detection and satellite connectivity.
Apple’s latest lineup doesn’t reinvent the wheel—but it perfects it. Sleeker, smarter, and still stylish—this update blends bold design with subtle upgrades that push the experience forward.