Apple’s Vision Pro headset launched with fanfare—but more than a year later, growth has slowed noticeably. Sales have fallen short of expectations, the developer community is shrinking, and the device remains out of reach for most consumers.
Why It’s Not Taking Off
High price barrier: At around $3,500, the Vision Pro is unaffordable for most—especially without must-have features driving demand.
App drought: Developer interest is fading—nearly 25% of apps have disappeared, showing mounting disinterest.
Lack of killer use cases: Without standout content or immersive experiences, users have few reasons to splurge on the hardware.
Production pause: With slow sales and growing inventory, Apple reportedly halted production late last year—giving the product a clouded future.
Why This Matters
The Vision Pro is less a market triumph and more a sign of caution. Even the world's most trusted tech brand can stumble if innovation doesn’t align with value or consumer needs. As mixed reality tech marches on, the Vision Pro serves as a reminder: hype needs a practical partner.
