Apple is putting the pedal to the metal with its upcoming Formula 1 film, and it's already shaping up to be a blockbuster in the making. With a production budget reportedly exceeding $300 million, the movie is a major swing in Apple’s strategy to lead in original content—and it’s generating serious buzz.
Starring Brad Pitt and produced by Top Gun: Maverick director Joseph Kosinski, the film is not just relying on star power. It’s capturing real race footage during actual Formula 1 events, adding an unprecedented level of authenticity to the storytelling. The production even has its own custom F1 car, developed in collaboration with the Mercedes-AMG Petronas team.
What makes this project stand out isn't just the spectacle—it’s Apple’s clear commitment to quality and scale. While other streaming platforms are trimming budgets and cutting back on riskier projects, Apple is doubling down on cinematic ambition. This film is also the first major theatrical release backed by Apple’s studio, as they aim for box office success before moving the film to streaming.
Set to debut in summer 2025, the movie is poised to be more than just a thrill ride for racing fans—it’s a statement. Apple isn’t just competing in the streaming wars anymore. With this kind of momentum, they’re shifting into a whole new gear.
