Once poised as the next big thing in EVs, electric pickups are sputtering. Sales are actually falling—down 4% in H1 2025—even as the rest of the EV market keeps powering forward.
What’s behind the stall? Buyers aren’t flocking to trucks that cost more than their gas-powered counterparts, struggle with limited charging infrastructure, and don’t offer the utility or range they expect. Plus, many buyers simply don’t care much about fuel savings if the upfront price is steep.
This downturn doesn’t signal the end of electric trucks—it’s a hard data point that the market isn’t there… yet. Builders and policymakers now face a clear signal: for EV trucks to take hold, they need to solve for affordability, availability, and real-world needs—not just buzz.
