Beli isn’t just another food app—it’s going all in to match Gen Z’s appetite for authenticity, creativity, and shareability. They’ve built more than just recipes; they’re building a vibe. Here’s how:
Curating creators who do more than cook: they tell stories, lean into identity, and showcase food visually as an experience.
Leaning on short videos and visuals—memes, reels, TikToks—that let food presentations be as flashy and viral as the taste itself.
Prioritizing feedback, ratings, and UGC (user-generated content) so diners feel heard and involved in how the platform evolves.
Tapping into micro-trends—fusion flavors, mini-meals, sustainability, plant-based—you name it—and delivering them fast.
Why It’s More Than Foodie Aesthetic
Beli’s strategy shows Gen Z doesn’t just want to eat—they want to belong, create, and share. What’s cooking isn’t just recipes; it’s culture, community, and momentum. If you’re watching trends, food (and how we share it) might just be the next frontier.
