Restaurants Lean Into Protein Power

Protein Takes the Spotlight

Restaurants across the country are betting big on protein-rich offerings, from lean meats to plant-based alternatives, as more consumers look for meals that align with health and fitness lifestyles.

Key trends driving this shift:

• Increased consumer focus on fitness and muscle health
• Growing popularity of high-protein diets like keto and paleo
• Rising demand for plant-based proteins such as lentils, beans, and tofu
• Restaurants looking to differentiate themselves in a crowded dining market

Menu Makeovers

Many restaurants are reshaping their menus to highlight protein-forward dishes, offering more grilled meats, fish, legumes, and innovative plant-based creations.

• Chains are adding protein counts to menus for transparency
• Smaller eateries are crafting signature high-protein plates to stand out
• Plant-based protein demand continues to grow alongside meat options

The Bigger Picture

Protein-rich offerings are no longer just a niche request—they’re becoming mainstream. Restaurants see this as an opportunity to:

• Attract health-conscious customers
• Drive higher check sizes with premium protein dishes
• Keep pace with evolving food trends

Want Some Protein?

Protein is no longer just for athletes — it’s becoming the star of the plate for everyday diners, reshaping menus and redefining how restaurants market themselves.