The UFC just signed one of the biggest sports media deals ever—$7.7 billion over seven years—with Paramount. Starting in 2026, every UFC event (13 marquee fights and 30 Fight Nights annually) will stream on Paramount+, with some major bouts even simulcast on CBS. And get this—there’s no extra pay-per-view charge. If you have Paramount+, you’re covered.
This deal marks a seismic shift—moving UFC away from expensive PPV events and into the subscription streaming era. It’s not just about accessibility—it’s about modernizing how fans watch MMA.
A significant majority of Americans, 83%, now rely on streaming services for their television viewing, while only 36% still subscribe to cable or satellite TV.
** Why This Deal Packs a Punch**
Fans get access to all UFC events with a standard streaming subscription—no surprise fees.
CBS adds broadcast reach for big events, blending old-school TV with digital access.
For Paramount, UFC becomes a year-round sports anchor to drive subscribers and engagement across its platforms.
Takeaway for the Industry
This deal isn’t just a win for UFC—it’s a bold move in streaming strategy. It transforms how audiences consume premium sports, signaling a shift toward greater accessibility and unforgettable viewing experiences.