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UFC Lands Major Media Shift—Breaking the Pay-Per-View Mold

Jordan Wells
August 12, 2025
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Game-Changing Move for UFC and Fans

The UFC just signed one of the biggest sports media deals ever—$7.7 billion over seven years—with Paramount. Starting in 2026, every UFC event (13 marquee fights and 30 Fight Nights annually) will stream on Paramount+, with some major bouts even simulcast on CBS. And get this—there’s no extra pay-per-view charge. If you have Paramount+, you’re covered.

This deal marks a seismic shift—moving UFC away from expensive PPV events and into the subscription streaming era. It’s not just about accessibility—it’s about modernizing how fans watch MMA.

A significant majority of Americans, 83%, now rely on streaming services for their television viewing, while only 36% still subscribe to cable or satellite TV.

** Why This Deal Packs a Punch**

  • Fans get access to all UFC events with a standard streaming subscription—no surprise fees.
  • CBS adds broadcast reach for big events, blending old-school TV with digital access.
  • For Paramount, UFC becomes a year-round sports anchor to drive subscribers and engagement across its platforms.

Takeaway for the Industry

This deal isn’t just a win for UFC—it’s a bold move in streaming strategy. It transforms how audiences consume premium sports, signaling a shift toward greater accessibility and unforgettable viewing experiences.

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