About Workplay

Workplay is a fintech startup building the TurboTax of personal finance—a life-planning tool that helps people take control of their money and unlock their dreams. We combine smart budgeting, financial planning “Blueprints,” and automated tools to help people save more, pay off debt, and invest confidently—all in one place.

We’re a fast-moving, mission-driven team helping everyday people build the financial future they deserve.

The Role

We’re looking for a Marketing Intern to join our team and play a key role in growing our brand, refining our messaging, and driving user acquisition. You’ll work directly with the founding team and gain hands-on experience across marketing channels in a startup environment.

This internship is ideal for someone who is:

• Excited about startups, fintech, and personal finance
• Creative, resourceful, and eager to experiment with new marketing ideas
• Looking for real ownership and impact early in their career

Responsibilities

• Assist in planning and executing social media campaigns (Instagram, TikTok, LinkedIn, YouTube Shorts)
• Help design and run growth experiments (ads, referral programs, landing pages)
• Conduct market and competitor research to shape messaging and strategy
• Support content creation (blog posts, email newsletters, ad copy, landing page copy)
• Track and analyze marketing performance metrics
• Collaborate with the founding team on branding, creative assets, and user engagement initiatives

Qualifications

• Currently pursuing a degree in Marketing, Communications, Business, or related field (or equivalent experience)
• Strong written and verbal communication skills
• Familiarity with social media platforms and content trends
• Analytical mindset with basic knowledge of Google Analytics, SEO, or ad platforms (a plus, not required)
• Self-starter attitude, comfortable working in a fast-paced startup environment
• Passion for personal finance and helping people improve their financial lives is a big plus

What You’ll Gain

• Direct mentorship from the founding team of a fintech startup
• Hands-on experience in growth marketing, branding, and digital campaigns
• A chance to own projects from start to finish
• Exposure to startup life and a chance to make a real impact on our growth